Running a company today is very different from a a few years ago, time are changing fast and new impressions are everywhere. For me it is important to have something to use as a guide. Something that will keep me on track as the company grows and changes. 

Therefor I made up these five questions that  I will ask myself everytime I make a new decision:


What is the quality of the taste

What is the quality of life

What is the ability to innovate

How is this sustainable

How can this be more User-Friendly


"For any creative person whatever you produce is going to be the sum of everything that you have with you, what you've experienced and what you have around you." - Magnus Nilsson